L’Oréal Paris, the world’s leading beauty brand, will return to Paris Fashion Week with its iconic runway show – Le Défilé L’Oréal Paris – on 29th September 2025 at the Hôtel de Ville de Paris. Since its debut in 2017, the annual showcase has become a global platform celebrating women’s empowerment, inclusivity, and sisterhood.
Carrying forward the legendary message “Because You’re Worth It”, the eighth edition will feature an inspiring line-up of international icons including Aishwarya Rai Bachchan, Gillian Anderson, Cindy Bruna, Viola Davis, Jane Fonda, Kendall Jenner, Eva Longoria, Andie MacDowell, and Helen Mirren – each reflecting the show’s spirit of Equality, Liberty and Sorority.
The highlight of the evening will be Aishwarya Rai Bachchan’s return to the runway. Her presence will exemplify the spirit of the showcase – strength, individuality and timeless elegance underscoring L’Oréal Paris’ long-standing mission to empower women to embrace their unique beauty and confidence.
Aishwarya Rai Bachchan, Celebrated Actor and brand spokesperson, L’Oréal Paris India, said, “Walking the runway at Paris Fashion Week is always a powerful reminder of the beauty of individuality and expression. For me, being a part of the L’Oréal Paris family for over two decades has been more than a collaboration. It’s been a journey of empowerment. ‘Because You’re Worth It’ is not just a tagline, it is a celebration of self-worth that continues to inspire women everywhere. Tonight, we honour that legacy, reaffirming that every woman’s strength, story, and spirit deserve to be seen and celebrated.”
This year’s event also marks the unveiling of the new L’Oréal Paris Infallible Laque Resistance Liquid Lipsticks. The collection will be presented as a contemporary beauty tool for the modern woman bold in colour, flawless in wear, and designed to transition seamlessly from the runway to real life.
In India, L’Oréal Paris has partnered with Tira Beauty to make Paris Fashion Week trends more accessible. Consumers will experience runway-inspired looks reimagined for Indian beauty lovers, bringing global glamour closer to home. Earlier this month, the brand also launched Runway to Paris event at Nita Mukesh Ambani Cultural Centre (NMACC), Mumbai – a first-of-its-kind initiative spotlighting emerging Indian student designers.
Speaking about the significance of India’s presence on this iconic platform, Dario Zizzi, General Manager, L’Oréal Paris India, said: “While the Paris Fashion Week is a celebration of beauty and fashion, it is also a powerful statement of empowerment and inclusivity. We are proud that India continues to play a strong role in this dialogue through our representation at Le Défilé. Our collaboration with Tira Beauty, supports our mission to make beauty accessible to every Indian woman so that she feels seen, celebrated, and empowered.”
A Tira spokesperson said, “At Tira, we believe beauty is for everyone, and this partnership with L’Oréal Paris is a true celebration of beauty without boundaries. By bringing the magic of Paris Fashion Week directly to India, we are making global inspirations more relatable and accessible. With Tira’s curated approach, consumers can easily explore, experience, and make these runway looks their own, turning international trends into everyday beauty moments.”
L’Oréal Paris, with its unwavering commitment to empowerment, inclusivity, and innovation, is reshaping how beauty is defined and experienced in the country. By championing every woman’s right to express her individuality and strength, the brand continues to move beyond aesthetics, creating platforms that celebrate confidence and self-worth ensuring that women everywhere see themselves represented, celebrated, and empowered.
About L’Oréal Paris:
L’Oréal Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.
Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere.
“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires. The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow. This commitment is expressed through a host of local and international cause initiatives, another such initiative being the Stand Up – Against Street Harassment program.
